Sherry Dutra – Dutra Associates

Building Your Personal Brand – Part Three

September 10, 2019 By Sherry Dutra Leave a Comment

In this final segment on Personal Branding, we’ll cover steps 9 – 12 which are focused on messaging, image, consistency and visibility.

As a quick review, in Part One we looked at the importance of a personal brand and the initial steps to defining how you choose to be known in the world. In Part Two, we built on your initial foundation by exploring what makes you valuable, unique and impactful.

So, bring out the work you’ve done so far and let’s put on the finishing touches.

What is your compelling message?

There are several key messages that you’ll want to create. If you look to the work you’ve completed up to this point, you’ll find that you already have a head start on this.
- First, create a simple statement that quickly identifies who you are. The formula we used in step 5 serves this purpose, “I help X get Y.”
- Second, if you own your own business, it’s important to have a tagline that, in one clear phrase or sentence, defines who you are. One way to come up with this is to reflect on why you do what you do. What is it that gets you up every day? Michael Port, the author of several books including, Book Yourself Solid (https://www.bookyourselfsolid.com/), has become known as “the guy to call when you’re tired of thinking small.” This tagline clearly demonstrates his desire to “help people think bigger about who they are and what they offer the world.” What’s your tagline?
- A third component is to craft a brief story – no more than 30 seconds – that describes your greatest achievement. Start with a short description of the problem, then move on to the actions you took and finally speak to the results that were achieved. This demonstrates the value that you offer.
- Finally, it’s important to craft an overall marketing message that allows you to talk about what you do in an interesting and compelling way. Keep in mind that, if you completed steps 1 – 8, you already have most of the components for this. Michael Port offers a 5-part formula for creating this message.
  1. Summarize your target market in one sentence. Who do you help?
  2. Summarize the three biggest and most critical problems that your target market faces.
  3. List how you solve these problems.
  4. Demonstrate the #1 most relevant result you help others achieve.
  5. Reveal the deeper core benefits that they experience (e.g., financial, emotional, physical, spiritual.
    Put this all together to develop your message. For a firm that provides tax services, it might sound something like this: “I’m a tax advisor. I help small to mid-size business owners protect their wealth. You know how business owners are looking to maximize their profit while minimizing their tax liability but often complain about how complicated the tax code has become? What I do is get to know my client and their financial goals and work closely with them to create a strategy to achieve those goals in a cost-efficient way that, at the same time, helps them to sleep at night knowing their tax return is submitted correctly.”

10. What image aligns with your message?

- How do you actually embody the brand? Consider everything from how you personally present yourself to your logo and marketing collateral to the types of groups and associations that you will align yourself with. How well do these various components align with who you are and what you do?

Be consistent.

If you’ve ensured that you’ve created an authentic message throughout this process, then consistency should be easy. Be yourself, in alignment with your brand, wherever you go and with whomever you encounter. Be clear about how you want each person you interact with to experience you. What behaviors do you need to modify or adopt to create this consistency?

Be visible.

You might have the best brand in the world yet, if it’s also a best kept secret, it won’t have its intended result. Determine how you want to gain that visibility.
- Networking is a key strategy for building and expanding your connections.
- Social media is another important strategy to keep in mind. Pay attention to the platforms where the people you want to meet hang out. For example, LinkedIn is critical for anyone in the business community. A strong profile along with being an active member through posting, participating in LinkedIn groups, etc. is a must.
- Look for ways to participate. This could include a leadership or committee position in the community or with a professional association that allows you to meet those in decision-making roles.

Call to Action

So, as this series opened, I ask again. Who needs a personal brand? Essentially everyone who has a career. Whether you own a business, serve others as an independent consultant, or work inside a company, personal branding is a powerful tool to help you further your career goals. I encourage you to set aside some time and work your way through this personal branding process. It’s your opportunity to establish how you want to be known in the world.

Adapted with permission by Center for Executive Coaching.

About the Author: Sherry Dutra is a Talent Development, Career and Retirement Coach and Facilitator who works with corporate leaders in small to mid-size businesses, across the span of their careers. She helps them to accelerate business growth and team performance, navigate their own career path, and transition to retirement with ease using proven methodologies and strategies that get results. If you would like to uncover and address hidden challenges that may be sabotaging your success, leverage your strengths, and accelerate your progress toward the results you desire, contact Sherry for a complimentary consultation.

Building Your Personal Brand – Part Two

August 7, 2019 By Sherry Dutra Leave a Comment

In Part One of this three-part series, we reviewed the importance of a personal brand and the first four steps to crafting your own. In this month’s segment, we’ll build on what you have done so far and work on steps 5 – 8. The steps we are covering in this segment are focused on honing in on your unique value and gifts and how you choose to express those meaningfully in the world.

To recap, steps 1 – 4 asked you to start with assessing your current brand. Then, you identified your talents and core values. And, lastly, you created your mission statement which focused on the contribution you want to make to the world.

It’s time to flesh out your personal brand a bit further. Let’s get started.

Why are you valuable to others?

A good value statement can be as simple as, “I help X get Y.” Fill in X with a specific group of people that you serve. This could be a particular demographic (e.g. Baby Boomers), an industry (e.g. technology), a size of business, etc. Fill in Y with what you help your employer or your client to achieve. Being as specific as possible is important. The more that your employer or client can identify with who you serve and how you serve them, the more likely they are to be interested. Here are some examples:
- I help analytical leaders to become people leaders.
- I help small to mid-size companies improve employee engagement, decrease attrition and improve productivity.
- I help companies use marketing automation software to grow their businesses.
- I help solo entrepreneurs in service-based industries build a six-figure business in 18 months or less.

Identify what is unique about the value that you bring and what drives you.

If you have been in the working world for a while, bring to mind what stands out about you. If you are relatively new to the workforce and are still building your skills, what do you need to do to become unique? Some refer to this as the Unique Selling Proposition or USP. I prefer a term coined within the Transformational Presence community – Unique Soul Position. This refers to articulating how you are equipped to serve different people in your company, your business or your leadership that is in alignment with who you are at your core. What is unique about who you are and what inspires you to do what you do? To get in touch with that, consider the following questions:
- What have you been good at your whole life?
- What are the top three things that you get compliments on?
- What are three things that others find memorable about you?
- What do you simply love to talk about in regards to your personal life?
- What do you simply love to talk about in regards to your work life?
If you’re having a little trouble with this step in the process, it can be helpful to gather a group of supportive friends, who know you well, and ask for their input. Because our unique talents come so naturally to us, they often don’t stand out to us as being special. Others can help to illuminate them.

Your brand must have impact.

Without impact, no one will remember you. In this step, you want to consider what you’d like people to say about you after they’ve met or experienced working with you. What positive characteristics and attributes do you already demonstrate that you can leverage to make you more memorable? What characteristics and attributes might be important for you to develop in order to have greater impact? Keep in mind to maintain alignment between the impact that you want to make and your personal values and mission. Below are a few examples of impact to get you started.
- Compassionate / Collaborative / Energetic / Knowledgeable / Bold / Passionate / Meticulous / Risk-Taker / Innovative / Trustworthy / Assertive

Be prepared with proof to back up your promise.

There are many ways in which to quickly improve your credibility such as volunteering on the board for a relevant professional association or non-profit; serving in a leadership capacity where your ideal clients tend to gather; or speaking at a professional association. Examples of proof include:
- Case studies that document outcomes with previous clients
- Credentials and on-going development
- Testimonials or recommendations from past employers or clients
- Published books or articles
- Articles in which you’ve been interviewed and quoted

Call to Action

Set aside some time in the coming weeks to build on what you completed last month and take action on these next four steps. Please stay tuned for Part Three next month where I’ll discuss the final four steps in building your personal brand.

Adapted with permission by Center for Executive Coaching.

Building Your Personal Brand – Part One

July 3, 2019 By Sherry Dutra Leave a Comment

Who needs a personal brand? Essentially everyone who has a career. Whether you own a business, serve others as an independent consultant, or work inside a company, personal branding is a powerful tool to help you further your career goals.

In an increasingly complex world, we must develop our own personal brand where we clearly and consistently define, express and communicate who we are and what we uniquely offer the world. Gone are the days where we join a company after high school or college and stay there throughout our careers. The Bureau of Labor Statistics has indicated that the average worker holds 10 jobs by the time they are forty and this number is expected to grow for younger generations in the workforce. Developing a personal brand allows you to stand out and increase your chances for success.

What makes these well-known people masters of personal brand?

What comes to mind when you think of Beyoncé, Lada Gaga, or Elton John?
How is it that Michael Jordan still gets amazing endorsement and business opportunities long after his basketball career has ended?
What makes comedians like Jim Carrey and Whoopi Goldberg stand out?
Why did Richard Branson, Walt Disney, Oprah Winfrey, Steve Jobs, and Arianna Huffington become such business icons?
What makes Tiger Woods still so popular after more than one major misstep?

All of them have developed a personal brand containing key characteristics:

They are unique. They march to the beat of their own drum and are instantly recognizable.
They stay true to who they are. The experience we have of them is consistent.
They are memorable. Their personal brand creates a vivid picture of them that stays with us.
They have something valuable to offer. A truly powerful brand is built on a foundation of competence, value, and substance.
They are trustworthy. When you break trust, your personal brand will be damaged. In some cases, like Tiger Woods, you can rebuild that trust but it can take a long time. It’s better to ensure that you don’t break trust in the first place.

In order to have a successful brand, it’s critical to embrace the characteristics above. To help you begin the process, I’ll be sharing twelve steps to creating your personal brand. In Part One of this series, I will share the first four with some tips for each to get you started.

What is my current brand?
- Identify 10 – 15 people you work with who interact with you on a regular basis and ask questions that help you to understand how you are currently perceived. Make sure that you answer the questions for yourself first and see how much alignment there is or there isn’t in the responses. This can be eye-opening as we often don’t see ourselves in the same way that we are perceived. Some suggestions you might consider include:
  - What is most unique about me?
  - What are three strengths that stand out?
  - What is one thing I can do to have a stronger personal brand?

What are my talents?
- We talked earlier about having something valuable to offer. What are the things that you already do exceptionally well that you can leverage and continue to develop to mastery?
What are my most important values?
- A strong personal brand is established on a foundation of core values that you’re willing to stand up for. What are those values that are most meaningful to you?
Create a mission.
- This is focused on what brings meaning and purpose to your life. What is the contribution that you want to make to the world with your unique talents and gifts?

Call to Action

Set aside some time in the coming weeks to take action on these first four steps. This is your opportunity to begin defining how you choose to be known in the world. Why leave it up to chance? Please stay tuned for Part Two next month where I’ll discuss steps 5 – 8 in building your personal brand.

Adapted with permission by Center for Executive Coaching.

Safeguarding Your Most Important Resource as a Leader

June 10, 2019 By Sherry Dutra Leave a Comment

So, what is your most important resource as a leader?

One of the first things that might come to mind is the amount of available cash and the state of the investment portfolio of the business. While these are certainly important, would you agree that you can always earn more money, find better investments, and eventually find your way back from a financial loss?

Another resource that might come to mind is your network of relationships. The connections you have nurtured in your professional life are important resources in your success. Yet, even if there has been a significant hiccup in a relationship, you can choose to mend it while continuing to meet other professionals and adding to your network.

Your health is another resource that hits high on the most important list. Many times, there is a tendency to not do as much as we might to protect that resource. However, in most cases, we have the control to make adjustments to our daily habits that will positively impact our health. And, when we have a healthier lifestyle, it positively impacts the energy we bring to our work.

So, if your most important resource as a leader isn’t money, relationships or health, then what is it? What these three have in common is that, for the most part, they can all be revived or renewed. There is one resource, though, that cannot be revived or renewed.

That resource is time. With each moment that goes by, that’s it. You’ll never see that moment again.

This is not new news. Yet, even though you know this, how often do you take actions that aren’t in alignment with this knowledge? How much time do you spend in meetings that you don’t need to attend (or that even need to be held at all)? How much time do you spend on doing things that don’t contribute to your business’ top priorities? Where are there opportunities to delegate something that doesn’t require you to do it?

Failure to see time as your most important resource, often results in stress and overwhelm. We become scattered and lose our discipline. When we’re in this state, we also negatively impact those other resources. High stress levels wear away at our health. It may make us impatient and short with others which may damage our relationships. Our thought process becomes clouded and our decision-making may be impacted which can lead to financial missteps.

Time, then, is our most important resource. So, safeguard that resource. Pay attention to how you use it. Where are your opportunities to use it more strategically? Put new habits and disciplines in place that allow you to set and maintain boundaries and act in alignment with your new choices.

Remember, time is the one resource we cannot get back.

Adapted with permission by Center for Executive Coaching.

Will You Be a Super-Ager?: Tips You Can Apply Now to Improve Your Odds

April 9, 2019 By Sherry Dutra 2 Comments

What is a Super-Ager?

Staying mentally capable for our entire lives is an issue that most adults are interested in. The good news is that, in recent years, research into aging has expanded to include the exploration of what is different about those who still have the sharp memory of those who are decades younger. The study of those who are aging well is beginning to reveal key differences associated with those who are described as super-agers – those age 80 and above who can function cognitively like someone in their 50’s and 60’s.

What Research Has Revealed

A variety of studies have been and are continuing to be conducted at highly respected universities and hospitals. One researcher, Dr Emily Rogalski, a neuroscientist at Northwestern University Feinberg School of Medicine, leads a Super-Aging study there. Two key findings stand out. First, that the brains of super-agers don’t shrink as fast as others’ the same age. Second, that super-agers have a large number of spindle neurons, a special kind of nerve cell that helps us to make quick decisions in challenging situations. Not only do they have far more of these cells than their peers, but also super-agers can have more than the average 20-year-old.

What You Can Do

There is much research still to be done. Scientists don’t understand yet why these differences exist. Whether it’s due to genes, environmental factors or an interaction between the two is still to be determined. Dr Lisa Barrett, a neuroscientist with Massachusetts General Hospital, theorizes that working hard at something, either physically or mentally, helps to slow cell loss in our brains. This correlates with thicker brain regions that are associated with better performance on memory and attention tests. To be clear, Dr Barrett is talking about high intensity exercise and strenuous mental effort. So, while the scientists continue to explore the mystery behind the super-ager, there are tips you can apply right now.

Get out of your comfort zone. Brain games and crossword puzzles aren’t enough. Learn a new language, pick up a musical instrument you haven’t played in years or always wanted to learn and become proficient at it, take an art class and paint, or learn to code. Pick an activity that makes your brain hurt a little.
Exercise, exercise, exercise. If you’re just beginning an exercise routine or looking to step it up, be sure to talk with your doctor to determine what’s appropriate for you. Find an activity that you enjoy and work your way up to a level of intensity where you can’t talk easily while you’re working out. Doing this for 20 – 40 minutes, three to five days per week, is recommended.
Stay the course. It can be frustrating to try new things. We are wired to avoid change. Yet there are great benefits that come from sticking with a challenge and mastering it over time. So, whether it’s the instrument you’re practicing or the length of time you walk, be patient with yourself and keep at it. Soon, you’ll be able to do things you might never have thought possible while helping to sustain your mental capability.

In the coming years, science will continue to reveal more of what will improve your odds of becoming a super-ager. For now, no matter what your age, you can begin to put these tips into practice to improve the quality of your life currently and into the future.

About the Author: Sherry Dutra is a Talent Development, Career and Retirement Coach and Facilitator who believes we each have far more potential than we typically tap in to. She helps you learn how to step into your full potential so you can create consistent, optimal performance for yourself and your team with less stress and more enjoyment. If you would like to uncover and address hidden challenges that may be sabotaging your success, leverage your strengths, and accelerate your progress toward the results you desire, contact Sherry for a complimentary consultation.

The Key to Engaging Employees: It’s Not What You Might Think

March 4, 2019 By Sherry Dutra Leave a Comment

Employee engagement is something that we hear about on a regular basis. In fact, we hear about it often enough that it can sound like just another buzzword. Yet, it’s anything but. The lack of employee engagement is estimated to result in $7 trillion in lost productivity worldwide on an annual basis (Gallup 2017). For nearly 20 years, Gallup has been researching employee engagement and the percentage of engaged employees has barely budged in the United States during this timeframe. Based on 2018 research, Gallup has reported that 34% of U.S. workers are engaged while globally, only 15% are engaged.

What is Employee Engagement?

What exactly is employee engagement? According to Gallup, an engaged employee is one who is “involved in, enthusiastic about and committed to their work and workplace”. Someone who is experiencing this type of engagement is most likely to be aligned with their team and organization’s goals and making key contributions to producing desired results. Organizations that do the best job of creating employee engagement achieve earnings-per-share growth greater than 4 times that of their competitors. Additionally, other business boosting results are enjoyed by those companies who exemplify employee engagement. These include higher customer engagement, increased productivity, lower attrition, and higher profitability.

A Simple Approach

There are a multitude of methods available for increasing employee engagement with varying ranges of complexity, time commitment and cost. Yet, the solution may be simpler than you think. When we talk about employee engagement, we often speak in generalities. It can sound as if there is a group called “employees” that we must direct something towards collectively. A one size fits all approach has less of an opportunity to positively drive your engagement levels than one simple opportunity that many leaders have, at every level, including the C-suite. This opportunity, the key to engaging employees, is to get specific about each person.

One Employee at a Time

Engaging employees happens one person at a time. The place to start is to get to know each person on your team uniquely. How much do you already know about each employee and what makes that person tick?

How many of these questions can you answer right now about each employee on your team?

What are their career aspirations?
What personal aspirations do they have?
What motivates them?
What are their most important values?
What key strengths do they bring to the team?
What type of behavioral style do they favor?
What professional development needs do they have?

Call to Action

If you can’t answer all of these questions for each employee, I invite you to make it a priority to schedule 1:1 meetings to discover those answers. Then, look for the opportunities to:

let them use their strengths each day,
take on assignments that build the skills for their future career path,
communicate with them in a way that matches their style.

Your employees want to work in jobs that allow them to do what they do best, to grow and develop professionally, and feel a sense of purpose in what they focus on each day. What drives engagement and motivation is unique to each individual. So, get started by getting to know your team. Look for ways to align what is important to each person with the work they are doing, and watch your results begin to shift.

If you would like support in increasing employee engagement in your organization, please contact me to have a conversation. We offer a simple yet powerful and practical methodology to support you in improving employee engagement.

Choosing Your Path to Career Fulfillment

January 7, 2019 By Sherry Dutra Leave a Comment

Award winning American poet, Mary Oliver, once wrote, “Tell me, what is it you plan to do with your one wild and precious life?” I love this line from her poem, “The Summer Day”, as it invites introspection and calls us to live our lives on purpose. If we apply this to our work lives, this can be a daunting question and one that leaves us overwhelmed with selecting the “right” career. As children, we begin to demonstrate areas of strength as we grow. Well-intentioned parents, teachers, friends and others may encourage us to become a nurse or teacher if we excel at helping others, an engineer or accountant if we have strong math skills, or an artist or musician if we display a creative streak. You can see the pattern and may have experienced it yourself. Yet, this linear path can sometimes lead us astray. Simply because we are good at something doesn’t necessarily mean that it will bring us the career fulfillment we desire. There is something deeper we must explore to be fully engaged in our work.

Employee Engagement Survey Data

The 2018 Gallup Study indicated that, while employee engagement has risen slightly in the U.S., we still have 66% of the workforce in a state of disengagement. 53% of those studied are not engaged, which means that they don’t have much of a connection to the work that they are doing and are likely to do the bare minimum in their roles. 16% of those studied are actively disengaged which means that they resent their jobs and have a tendency to complain to those around them and impact the morale of co-workers. Do you find yourself among the 66% who are disengaged? While there are multiple factors that impact employee engagement, there is something that you can do to begin to shift the tide and help you get on track.

A Key Question

A key question to ask that will guide you toward your career fulfillment is “Why?”

What is the “why” behind everything you do – your purpose?

I truly believe that each of us has a purpose in life. Finding that purpose allows us to stay aligned, doing what we love while accomplishing things that are meaningful to us. Your level of happiness will always tell you when you are aligned with your purpose and when you’re not.

To help you get started, here is a resource that will help you to explore your passion and purpose. Click here to read Jack Canfield’s 10 Life Purpose Tips. As a Canfield Certified Trainer in the Success Principles, I have seen the positive impact on clients when they are able to tap into their purpose and express it in the world, both through their work and in their lives in general.

Next Steps

If you are feeling less than fulfilled by your work, I invite you to follow the 10 tips and take responsibility for creating a career that you love. You might find creative ways to express your purpose in your current role or you may find that your purpose exploration starts you down an entirely new path. Whatever your path forward, remember that it’s up to you to take the first step. No one cares more about your career than you. As Mary Oliver wrote, “You must not ever stop being whimsical. And you must not, ever, give anyone else the responsibility for your life.”

Harnessing the Power of Focus: 3 Tips to Prepare for the New Year

November 28, 2018 By Sherry Dutra Leave a Comment

This is the time of year where I like to take a pause and reflect on:

what went well,
what did I learn from, and
what do I want to create in the coming year

Where are you right now in the pursuit of your goals for this year? Where have you knocked it out of the park? Where has your progress lagged your expectations? What are your top priorities for the coming year?

In The Power of Focus, authored by Canfield, Hansen and Hewitt, the point is made that “the main reason that most people struggle professionally and personally is a lack of focus.” The book provides practical and easy to implement strategies to support you in creating and reaching your targets in all aspects of your life. No matter what stage of life you are in, being deliberate, persistent and focused will serve you in creating your future. Here are a few key tips from the book that will help you lay a foundation for harnessing your focus and get you ready for the coming year.

Focus: Laying Your Foundation

#1 – Develop Successful Habits
Habits are nothing more than behaviors that we engage in over and over again until we do them without thinking about them. Early on in life, most of us learned how to ride a bicycle. Remember how much there was to think about? We had to pedal, steer, watch out for traffic, keep our balance, use hand signals for a turn…so much to keep in mind. Yet, as we practiced those behaviors repeatedly, riding a bike became easier and easier to do until that day when we just got on the bike and pedaled away without a second thought.

We all have good habits and some not so good habits. Take stock of your behaviors that support you, such as getting 7 – 8 hours of sleep each night, eating healthy foods, or spending time with your family. Acknowledge yourself for your good habits and keep them going. Then, take stock of your not so good habits that are getting in your way, such as being late to meetings, doing your email while a colleague or associate is talking with you, or not exercising regularly. Prioritize which one you’d like to work on first and define the new habit that will replace it. Finally, take consistent action each day to install that new habit. Research indicates that it takes, on average, 66 days to form a new habit. The amount of time it takes for you is dependent on the habit’s complexity. Be patient and persistent and keep track of your progress. Before you know it, you’ll be ready to work on the next successful habit you’d like to take on.

#2 – Leverage Your Strengths
One of my teachers once shared a philosophy she had learned in her career and it has guided many of my own decisions. That philosophy is “if it’s not my genius, it’s not my job.” Too often, whether we work in a company or are running our own businesses, we get caught up in the day-to-day operations and administration and spend more time putting out fires, answering email, handling bookkeeping, and managing employee problems than doing what we most love. Focus the majority of your time each week doing the things that you do best and let others do what they do best. When you are using your strengths, you are far more likely to be engaged and energized. This puts you in the mindset that will allow you to do your best work.

Before you say, I can’t afford to hire someone. Think again. If you’re inside a company, you likely already have people who would be happy to take on some of the tasks that are draining your energy. If you own your own business, imagine how much your business could grow if you took back those hours that you’re spending doing things you don’t enjoy. That will more than pay for the bookkeeper, marketing consultant, or personal assistant who you hire full or part-time.

Remember, this is all about focus. If you are scattered in too many different directions, it’s impossible to get traction on your most important result.

#3 – Create Your Master Plan
Finally, to set a strong foundation for harnessing the power of focus, you must create your master plan. What is your vision for the future you want to create in the next year? Really give yourself some time and quiet space to play with this. Make this vision as all encompassing as possible and state each aspect of it as though it’s already happening, such as, “I am taking a month of vacation each year,” or “I am working with a collaborative team.” Include every aspect of your life, not just your work. This might include, your financial life, health and wellness, fun, relationships, personal development, contribution/volunteering, and anything else that is important to you.

Then, consider what milestones you will meet 6 months from now, then 3 months from now, 1 month from now, next week, and tomorrow to bring that vision to reality. Create goals that are specific, measurable, achievable, reasonable and time-based. I know we’ve all heard about SMART goals. Be honest though. How often have we all set goals that are a bit on the vague side?

Once you have that list of goals, ensure that you are taking one step toward your broader vision every day. Creating a habit (see tip #1) that ensures you are focused on chipping away at your goals each day will keep you inspired and moving in the direction of your desired destination.

Call to Action

As this year draws to a close, I invite you to pause and take the steps that will determine your success in the new year. If you’d like to dive more deeply into what focus can do for you, click the link for more information on The Power of Focus. Best wishes for a focused year.

Building A Truly Meaningful Retirement

October 25, 2018 By Sherry Dutra Leave a Comment

A retirement coach began her workshop by holding up a $20 bill and asking the group, “Who would like to have this money?”

As audience members raised their hands, the coach said, “I’m going to give this money to one of you,” but then began to crumple the bill up. “Who still wants it?” she asked. All the hands remained in the air.

“Well,” she continued, “what if I do this?” She dropped the bill on the ground and started to grind it into the floor with her shoe. She picked up the bill, now crumpled and dirty, and asked again, “Anyone still want it?” All the hands went back into the air.

“So, why do you still want it?” she asked the audience. One participant responded, “Because it’s still worth $20.”

The coach continued, “That’s exactly it! This simple activity offers new and future retirees a very valuable lesson. No matter what I did to the money, you still wanted it because it did not decrease in value. It was never worth less than $20.”

“In retirement, losing the career identity you spent a lifetime creating, and facing new and unknown circumstances, can at times make you feel crumpled up or ground into the dirt. But work is what you do, not who you are. Therefore, leaving it all behind doesn’t affect your true value.”

In order to avoid feeling lost or broken-hearted in retirement, ask yourself:
•Who am I when I’m not at work?
•What aspects of work are going to be the most difficult for me to replace?
•If I was suddenly faced with a financial hardship or troubling medical condition, who would I turn to? Who would get the first phone call? Who has been there in the past?

The worth of our lives comes not from what we do or what we have, but in who we are!

Dirty or clean, crumpled or finely creased, you are always priceless … especially to those who love you for who you are and what you stand for.

It’s a simple reminder that a truly meaningful retirement is built by not only preparing financially, but also by planning for the mental and emotional aspects as well.

Key Tips for a Successful Career Conversation with Your Boss

September 25, 2018 By Sherry Dutra Leave a Comment

Take Ownership for Your Career

No matter where you are in your career journey, it’s clear that many employees run into similar roadblocks. “How do I have an effective conversation with my boss about the next steps in my career? Will I come across as too pushy? What if I’m told I don’t have what it takes for the role I’d like to have?” Whether you are an intern looking to move into a full-time position, an individual contributor who’d love to become a supervisor, or a mid-level manager desiring an expanded role in leadership, the process is the same.

That process starts with a key principle that Jack Canfield shares in one of his many books, The Success Principles: How to Get from Where You Are to Where You Want to Be. Principle #1 states: Take 100% Responsibility for Your Life. In a nutshell, this principle is about taking ownership. It’s about recognizing and accepting that if your circumstances or experiences are not as you’d like them to be, that it’s up to you to do something about it. It means giving up on making excuses, blaming others, or listing all the reasons why you haven’t taken action in the past. Forget the past. You have from this day forward to make a different choice. As this principle relates to your career, own what you want and take responsibility for your career growth and development. No one cares more about your career than you.

Now that you’re in the driver’s seat, let’s take a look at some key tips to help you prepare for and conduct an effective career conversation.

Key Tips

Schedule an appointment with your boss. Find a good time on the calendar to schedule 30 minutes over a cup of coffee. Regardless of how much your boss has on his/her plate, they can find 30 minutes to talk with you. In your request, be sure to share what you want to discuss so they can be prepared and know what type of support you’re seeking.
Prepare for the conversation. Do your homework in advance. Find out as much as you can ahead of time about what your desired next step role requires. Take an inventory of your accomplishments, skills, and experience and match them up with what is required in the next role. Taking the initiative in this way demonstrates your professionalism and your commitment to growing your career.
Conduct the conversation. Share your goals with your boss. Discuss your thoughts on where you believe you’re ready and the gaps you need to fill. Ask for feedback. How ready does your boss see you? What specific skills and abilities will you need to develop? What opportunities exist for you to take on a special project or stretch assignment to gain those skills and abilities? Ask for what you want and be ready to commit to taking the necessary steps to get there.
Agree to next steps and schedule a follow-up meeting. Ensure that you wrap up the meeting with specific next steps to take to begin working toward your career goal. Ask for any support that you need from your boss. Draw up a specific one to two-year plan and schedule another time to meet to discuss and finalize your plan. Monitor your progress and continue to ask for feedback and guidance along the way.

Having a career conversation with your boss will help you clarify the next steps in your career and start the momentum toward achieving your goals. Remember, the ownership for your career is in your hands and reaching out to your boss for support and direction is a great beginning.